Arpit GuptaPerformance Marketer

Performance Marketing / Media Buying

I turn ad spend
into business growth.

Performance marketer and Meta Ads media buyer with 3+ years of experience across e-commerce, real estate, healthcare and hospitality — focused on turning paid traffic into measurable business outcomes.

View Case StudiesLet's Talk

₹0L+

Tracked Revenue

₹0L+

Ad Spend Managed

0+

Leads Generated

0x

Best ROAS

Arpit Gupta, performance marketer and Meta Ads media buyer
Media Buyer / Performance Marketer
Meta Ads·Google Ads·GA4·Shopify·Conversion API·Looker Studio·Meta Ads·Google Ads·GA4·Shopify·Conversion API·Looker Studio·Meta Ads·Google Ads·GA4·Shopify·Conversion API·Looker Studio·Meta Ads·Google Ads·GA4·Shopify·Conversion API·Looker Studio·

01 / About

I think in
numbers — but
optimize for
business.

I'm Arpit Gupta — a performance marketer who thinks in CPC, CTR and ROAS but never loses sight of the business behind the numbers. My experience spans Meta Ads and Google Ads across e-commerce, real estate, healthcare, hospitality, interior design and travel. I'm certified across the Google Marketing Platform (Display & Video 360, Search Ads 360, Campaign Manager 360) and I genuinely enjoy the moment an underperforming account starts turning around — that's usually where the real work happens. I approach every campaign the way a business owner would: not “did the ad perform,” but “did this make the company money.”

02 / Experience

Where I've
done the work.

  1. 01March 2026 — Present

    Media Buyer

    Drims Ally

    • Own end-to-end Meta Ads campaign management across 4 Shopify e-commerce stores, ad spend exceeding ₹10L/month
    • ₹65L+ revenue at ~2x average ROAS
    • Flagship campaign: 2.67x ROAS, ₹100 CPA, 4.5% CTR, 10% CVR, 1,500+ units sold on ₹1,81,276 spend
    • Diagnose underperforming campaigns through data analysis, surfacing scaling opportunities missed in standard reporting
  2. 02December 2025 — March 2026

    Performance Marketer

    Communicadence India

    • Planned and executed Google Ads (Search & PMax) and Meta Ads across client accounts
    • Reduced healthcare lead-gen CPL by 86% through structured testing — 388 leads on a limited test budget
    • Tracked performance via GA4, GTM, Meta Pixel, Conversion API for privacy-compliant attribution
  3. 03October 2023 — November 2025

    Performance Marketer / Content Strategist / Social Media Manager

    Skyhigh Digital Marketing Agency

    • Managed Meta & Google Ads, content strategy and social media across 5+ verticals: Healthcare, Real Estate, Cafés & Events, Interior Design, Tours & Travel
    • Owned content strategy and social media alongside paid campaigns, aligning organic and paid

03 / Case Studies

Real campaigns.
Real numbers.

A selection of campaigns where strategy, creative testing and media buying translated into measurable outcomes.

01 / Healthcare Lead Generation

Healthcare Lead Generation

Meta Ads

388 Leads

₹23 Avg CPL

86% CPL Reduction

Goal
Bring an unsustainable healthcare CPL down to a workable level.
Problem
Initial CPL was ~₹160–170 — unsustainable at scale.
Strategy
Reworked campaign structure, tested lead-form vs. WhatsApp lead-gen, shifted to direct-response creative.
Execution
Cut original video into tighter 30–45s edits, tested new audiences and testimonial-led hooks.
Result
388 leads on ~₹9,000 spend, CPL down 86% to ₹23.
Learning
Creative clarity and length mattered more than audience expansion.

02 / E-commerce D2C Scaling

E-commerce D2C Scaling

Meta Ads

2.67x ROAS

₹100 CPA

1,500+ Units Sold

Goal
Scale a Shopify D2C product profitably.
Strategy
Shifted messaging from feature-led to emotional/aspirational positioning; tested multiple creative angles.
Result
2.67x ROAS, ₹100 CPA, 4.5% CTR, 10% CVR on ₹1,81,276 spend, 1,500+ units sold.
Broader Account
4 stores, ₹10.88L+ spend, ₹30L+ revenue, ~2x consistent ROAS.
Learning
Emotional framing outperformed feature-led creative for this audience.

03 / D2C Digital Product Store

D2C Digital Product Store

$0 → $30K/MO

$20K/MO Spend

Goal
Build and scale a digital product store from zero.
Result
$0 to $30,000/month revenue on $20,000/month ad spend, owning strategy across Meta Ads, creative testing and funnel optimization.
Learning
Digital products need the same CRO and funnel discipline as physical D2C.

04 / Organic Audience Growth

Organic Audience Growth

6,000 → 20,000 Followers

233% Growth

50 Days

Goal
Build a retargeting-ready audience pool.
Result
Grew Meta page followers from 6,000 to 20,000 in 50 days through structured engagement campaigns.
Learning
Follower growth only matters as a retargeting asset, not a vanity number.

04 / Stack

The tools
behind the campaigns.

Paid

  • Meta Ads
  • Google Ads (Search, PMax, Display, Video 360)
  • Media Buying
  • Campaign Management
  • A/B Testing

Strategy

  • Performance Analysis
  • CRO
  • Funnel Strategy
  • Audience Research
  • Hyperlocal Targeting
  • Campaign Reporting

Tools

  • Shopify
  • GA4
  • GTM
  • Meta Pixel
  • Conversion API
  • Google Sheets
  • Looker Studio

05 / Certifications

Credentials.

01

Google Display Ads Certification

02

Google Display & Video 360 (2026)

03

Google Search Ads 360 (2026)

04

Google Campaign Manager 360 (2026)

05

SEMrush AI Marketer

06

Digital Marketing with AI

Education

Bachelor of Commerce (B.Com)

Vidya Bharti Mahavidyalaya, Amravati

CGPA

9.1

06 / Contact

Have a budget
that isn't performing?
Let's fix that.

Open to remote and international performance marketing, media buying and paid-social roles.

[ EMAIL_ME ][ DOWNLOAD_RESUME ]